
2022 Mastermind
Increasing Confidence, Clarity & Conversions for Creative Entrepreneurs
Ever feel stuck on how to start or scale your business for more revenue?
Overwhelmed making all the strategy decisions on your own?
Secretly afraid you don’t know what you’re doing and won’t make the revenue you want?
Oh and you feel like a crazy person and you’d like that to stop?
Oh, and you have zero time and all the anxiety?
Yes? Friend, you’re in the right place.

Business is not easy. Yet it can be far easier, together.
After 10 years in business I’ve taken the 3 most important elements that took me from striving to thriving — a coach, courses, and community — and combined them into one experience.
Most importantly, it’s not $2-3k for just 2 months or $20-40k for the year. I have learned from incredible mentors at those investment prices! However…
I knew so many people were being left out at those price points, I wanted to create a medium-sized group that’s affordable and attainable.
Elegant Excellence Mastermind is a year-long experience of marketing and mindset masterclasses, small group coaching and intimate community, with unparalleled access to myself, Hilary.
Over the next 12 months we’ll go deeper on three areas
STRATEGY
how we make decisions
- Both systems we set up, and creative problem solving
- From launch projections, to revenue stream analysis and data tracking
MARKETING
how sell more
- How do we connect, compel, and convert our dream customers
- We’ll work on our content, websites and emails, pricing and positioning, optins and funnels
ELEGANT EXCELLENCE
how we do it gracefully
- Our mindset, and the lifestyle we choose to cultivate
- This includes taking ownership, leading teams, finances, rest and mental health
Love, I’ve got your back
Heading into my fourth year leading this mastermind, you benefit from hundreds of women who came before you!
I’ve heard their challenges and confusion, where they got overwhelmed or stuck, and this brand new vision for the next 12-months is exactly what you need — nothing more, nothing less.
If you’re tired of being overwhelmed by jam-packed courses, lost in ten-thousand-person Facebook groups, I hear you.
If you want a community and mentor you feel safe and supported with, and to feel more savvy and sophisticated in your business acumen — you’ve found the right place.

P.S. If we haven’t met, hello! I’m Hilary Rushford Collyer.
I started a business as a personal stylist just to replace the side jobs I loathed, and within a few years was getting as many Q’s about how I’d built my business.
My 4th year in business I went from $200k to $1.2 million in revenue, and now well beyond.
In 2018 I learned that less than 2% of female-owned businesses make over a million dollars a year. You may relate more to my original business goal: replace my horrid $35k/year office job and make $50k working for myself. Yet that statistic compelled me to start the Elegant Excellence Mastermind – aware that I’m blessed with experience few have, and wanting to empower more women to build financial breathing room for themselves and their families.
personal deets:
Fan of Taylor Swift, red lipstick, grapefruit gin and tonics, and time in France.
Also saving home decor images on Instagram for a house I don’t have (wink).
My passion is helping creative entrepreneurs have more joy and less overwhelm, in their business and life.
If that sounds like you, I can’t wait to hear your story and get to know you this year…
Membership is currently closed
Be first to hear when applications open next!
PS: Have a question? Drop Team Dean a note.
© 2023 DEAN STREET SOCIETY | ALL RIGHTS RESERVED.